MAGNA-BRANDS™ BY MAGNASWEET ® - MAFCO

Magna-Brands™, functional derivatives designed by Mafco and exclusively distributed by Reacta Group in Italy and across Eastern Europe. The Magna-Brands™ line, developed using Magnasweet® technology, acts as a taste modulator, enhancing the overall palatability of formulations and balancing the sensory profile through various functionalities:

• Bitterness Masking: Reduces or completely eliminates the bitter taste/aftertaste of ingredients such as caffeine, BCAAs, vitamins, and botanical extracts.
• Masking Off-Notes from Plant-Based Proteins: Effectively masks the characteristic flavors of plant-based proteins, improving the overall taste and mouthfeel. It helps reduce chalky, grassy, earthy, and nutty flavors.
• Sugar and salt reduction with flavor enhancement: Enables a significant reduction in sugar and sodium content while enhancing the perception of sweetness, savory notes, and existing flavors.
• Optimization of the aromatic profile: Harmonizes sensory components, improving taste balance in formulations.

These solutions can be labeled as flavor or natural flavor, depending on the selected version, in compliance with Regulation 1334/2008. Reacta Group carefully selects the most suitable derivative based on current regulations and application needs, ensuring tailored solutions for every formulation.